For an advertiser focused on branding, what are the key success metrics?

For an advertiser focused on branding, what are the key success metrics?

• Conversion Rate


• Clicks and Impressions


• Cost-per-conversion


• Reach and Frequency

The correct Answer is:

• Click Here

An advertiser who sells coffee beans has added the keyword ‘Java’ to anad group.

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

• Add negative keywords like “programming” or “Javascript”


• Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites


• Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee


• Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

The correct Answer is:

• Click Here 

Which bidding option is best suited for an advertiser focused onbranding goals?

Which bidding option is best suited for an advertiser focused on branding goals?

• Effective cost-per-thousand impressions (eCPM)


• Cost-per-click (CPC)


• Cost per acquisition (CPA)


• Viewable cost-per-thousand impressions (vCPM)

The correct Answer is:

• Click Here

Client has a cupcake shop in a hard-to-find alley in San Francisco. Thebest way to help people find her?

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

• 
  
  
  
  • Add a location extension to her ad
  
  
  • Advertise on the Search network as well as the Display Network
  
  
  • Add a map showing her location to her ads
  
  
  • Prominently feature her street address in bold text

The correct Answer is:

• Click Here

An advertiser notices that a display campaign is receiving a largenumber of conversions at certain times and days of the week.

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

• Bid Optimizer


• Frequency Capping


• Ad Rotation


• Ad Scheduling

The correct Answer is:

• Click Here

Dynamic remarketing lets an advertiser:

Dynamic remarketing lets an advertiser:

• Show prior visitors to his site ads that are based on products or services they saw on the site.


• Engage visitors to the website by opening a chat session


• Re-run ad to increase the volume of people who will see it.


• Show an ad to someone on his mobile device 24 hours after visiting the website on desktop PC

The correct Answer is:

• Click Here

An advertiser creates a display ad with the Ad gallery. The ad does notshow properly for all of the sizes that the advertiser wishes to use

An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?

• Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes


• Target placements that only accept ads in the sizes that display the content properly


• Allow all ad sizes to show on all placements


• Create new display ads that will work well with the ad sizes that are not working properly

The correct Answer is:

• Click Here

A Ready Lightbox ad can contain:

A Ready Lightbox ad can contain:

• a video and images


• adult-oriented content


• a 3-D game


• just text with no image

The correct Answer is:

• Click Here

When creating a display ad, Ad gallery lets you:

When creating a display ad, Ad gallery lets you:

• automatically create a display ad from existing ad text


• extend a Display campaign’s reach to Google search partners


• choose from existing design templates


• automatically adjust image content based on campaign performance

The correct Answer is:

• Click Here

A direct response advertiser is primarily interested in generatingconversions from a display campaign. To get the best return oninvestment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

• Ad Scheduling


• cost-per-day (CPD)


• Target CPA Bidding


• cost-per-thousand impressions (CPM) bidding

The correct Answer is:

• Click Here

Your client Ali has a car dealership. She wants to reach people who areactively researching electric cars and ready to buy one.

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

• Demographic targeting


• A broad affinity audience


• In-market audiences


• Dynamic remarketing

The correct Answer is:

• Click Here

Which best practice is advisable when optimizing ad groups within aplacement-targeted display campaign?

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

• Group placements with similar themes into the same ad group


• Move automatic and managed placements into separate ad groups


• Create a separate ad group for each placement


• Group all placements together into a single ad group

The correct Answer is:

• Click Here

Which targeting method allows an advertiser to reach people who havepreviously visited their website by showing them relevant ads

Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network?

• Interest category


• Remarketing


• Topic


• Placement

The correct Answer is:

• Click Here

In order to use remarketing with Google Analytics, you need to:

In order to use remarketing with Google Analytics, you need to:

• have a goal conversion rate of 20%


• have your Google Analytics and AdWords accounts linked


• have at least one active AdWords account


• have a goal conversion rate of 30%

The correct Answer is:

• Click Here

Your client has a Mexican restaurant and wants to increase brandawareness in the local community

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

• A text ad with a call extension on the Search Network


• An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items


• A text ad with keywords describing the most popular menu items, like “fish tacos” on the Search Network


• An image ad featuring a drawing of the restaurant on the Display Network

The correct Answer is:

• Click Here

Which automatically optimizes both targeting and bidding based onconversion history to help find additional conversions for DisplayNetwork campaigns?

Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

• Aggressive targeting


• Google Analytics


• Ad Preview and Diagnosis tool


• Display Planner

The correct Answer is:

• Click Here

On the Display Network, enhanced cost-per-click (ECPC) automatically:

On the Display Network, enhanced cost-per-click (ECPC) automatically:

• sets bids to help you get as many conversions as possible


• adjusts your manual bid up or down based on each click’s likelihood to result in a conversion


• sets bids to maximize your conversion value while trying to reach an average return on ad spend


• sets bids to help you get the most clicks within your target spend amount

The correct Answer is:

• Click Here

Which report should advertisers run to see which Google Display Networkproperties displayed their ads and view associated statistics

Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?

• Reach and Frequency


• Placement Performance


• Ad Performance


• Impression Share

The correct Answer is:

• Click Here

Why is it beneficial to include a text ad in the same ad group as inimage ad when advertising on the Google Display Network

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

• Image ads do not perform as well on the Google Display Network


• It ensures one of the ad formats will win the auction and show on a publisher site


• It ensures maximum coverage, as some publishers do not accept all ad formats


• Text ads do not perform as well on the Google Display Network

The correct Answer is:

• Click Here

Your client Kevin works for a retailer that sells eco-friendlyproducts. He wants to attract an audience with an established interestin his message.

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

• Demographic targeting


• Contextual product targeting


• The “Green Living Enthusiasts” affinity audience


• Gender targeting

The correct Answer is:

• Click Here

When planning a campaign, the first thing an advertiser thinks aboutshould be

When planning a campaign, the first thing an advertiser thinks about should be:

• the advertiser’s goals


• the tools available to optimize the campaign


• the tools available to build a display ad


• the advertiser’s daily budget

The correct Answer is:

• Click Here

You have a friend who has a small business, and she wants to manage herown AdWords campaign. She has no experience with AdWords

You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

• Search Network only


• Search Network with Display Select


• Display Network with Search Select


• Display Network only

The correct Answer is:

• Click Here

When competing for the same ad unit, if the Ad Rank of acost-per-thousand impressions (CPM), placement-targeted ad is higherthan the combined Ad Rank

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

• keyword-targeted ad will be the only ad to appear in the ad unit


• keyword-targeted ad will appear above the placement-targeted ad


• placement-targeted ad will be the only ad to appear in the ad unit


• placement-targeted ad will appear above the keyword-targeted ad

The correct Answer is:

• Click Here

Cost-per-thousand impressions (CPM) bidding is only available for:

Cost-per-thousand impressions (CPM) bidding is only available for:

• accounts that are using prepay billing


• campaigns that target the Google Display Network


• accounts using U.S. Dollars for billing currency


• campaigns that target search partner sites

The correct Answer is:

• Click Here

An ad’s Quality Score on the Google Display Network will affect:

An ad’s Quality Score on the Google the Display Network will affect:

• the Quality Scores for the keywords in that ad group


• the Quality Score for the same ad on Google and the Google Search Network


• The Display Network partners on which the ad is eligible to show


• whether an ad is eligible to enter the ad auction

The correct Answer is:

• Click Here

Which is a benefit of using a Lightbox ad?

Which is a benefit of using a Lightbox ad?

• You can run it on both the Search and Display Networks


• You can use any Display Network targeting method


• There’s no cost for engagement with the ad


• You can be charged only for click-throughs

The correct Answer is:

• Click Here

Which feature applies to the Google Display Network, but not the GoogleSearch Network?

Which feature applies to the Google Display Network but not the Search Network?

• Language targeting


• Frequency capping


• Location targeting


• Cost-per-click (CPC) bidding

The correct Answer is:

• Click Here

If you’re using remarketing to reach people who’ve used your mobileapp, they see your ads:

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

• while browsing and using Google Maps


• each time they re-use your mobile app


• when they enter search terms for products like yours on a mobile device


• while using other mobile apps on the same mobile or tablet device

The correct Answer is:

• Click Here

True or False: An advertiser can target mobile apps via AdWords

True or False: An advertiser can target mobile apps via AdWords

• FALSE


• TRUE

The correct Answer is:

• Click Here

Which practice would violate Google’s editorial and professionalrequirements?

Which practice would violate Google’s editorial and professional requirements?

• Showing a ValueTrack tag in the text


• Including a question mark in the headline


• Directing people to a page other than the advertiser’s homepage


• Including a border on the ad

The correct Answer is:

• Click Here

Someone browsing the internet sees Google Adwords display ad for laptopcomputers on a Google Display Network site, but does not click on it.

Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

• track the IP addresses of the users who saw the ad


• measure the number of conversions that are associated with ad impressions


• track the number of users who saw the ad but did not convert


• measure the number of potential clicks that are associated with ad impressions

The correct Answer is:

• Click Here

In order to use Conversion Optimizer, an advertiser must:

In order to use Conversion Optimizer, an advertiser must:

• have a certain number of conversions in the previous 30 days


• be opted in to the Search Network and YouTube


• be opted in to the Search Network


• be using viewable cost-per-thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

The correct Answer is:

• Click Here

Which would contribute to a higher Quality Score for a display ad?

Which would contribute to a higher Quality Score for a display ad?

• High maximum cost-per-clicks (CPCs)


• Fast landing page load time


• Testing all image ad sizes


• High number of impressions

The correct Answer is:

• Click Here

What’s something you can do in Ad gallery to enhance a dynamic displayad?

What’s something you can do in Ad gallery to enhance a dynamic display ad?

• Add a flashing border


• Upload your own call-to-action button


• Make the call-to-action button blink


• Customize your logo and colors

The correct Answer is:

• Click Here

Which automatically expends your reach based on your campaign’sconversion history to help get as many conversions as possible forDisplay Network campaigns?

Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?

• Aggressive targeting


• Google Analytics


• Ad Preview and Diagnosis tool


• Display Planner

The correct Answer is:

• Click Here

When an advertiser using viewable cost-per-thousand impressions (vCPM)bidding clicks on his own display ad, Quality Score:

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

• is not affected because the click is automatically filtered out by Google’s invalid click technology


• improves for that placement because the vCPM bid decreases


• improves for that placement because the clickthrough rate (CTR) increases


• is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

The correct Answer is:

• Click Here

Which of these metrics is typically most important in measuring adirect response advertiser’s performance on the Google Display Network

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

• Clicks


• Impressions


• Conversions


• Cilckthrough Rate (CTR)

The correct Answer is:

• Click Here

View-through conversions are only available to:

View-through conversions are available to:

• advertisers that have implemented Conversion Optimizer


• advertisers that have implemented Conversion Tracking


• advertisers that have opted into the Search Network


• advertisers that are using AdWords for Video

The correct Answer is:

• Click Here

Haley’s client wants to drive sales of her new cookboook that’s aboutgluten-free desserts.

Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

• only the keywords match


• only the topics match


• the keywords and bid match


• the keywords and topics match

The correct Answer is:

• Click Here

If you’re considering a Display Network campaign and want to estimatethe reach of different targeting options, you’d use

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

• Keyword Planner


• Google Analytics


• Ad Preview and Diagnosis


• Display Planner

The correct Answer is:

• Click Here

To raise awareness of what you’re advertising without limiting whomight see your ads, you should:

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

• add multiple targeting methods and use the “Target and bid” setting


• set a topic bid adjustment to show your ads on multiple pages about a specific topic


• set a mobile bid adjustment to reach more customers on mobile devices


• add multiple targeting methods and use the “Bid only” setting

The correct Answer is:

• Click Here

Frequency capping gives advertisers the ability to specify a limit tothe number of:

Frequency capping gives advertisers the ability to specify a limit to the number of:

• clicks for all users


• impressions for all users


• impressions for a unique user


• clicks for a unique user

The correct Answer is:

• Click Here

Viewable cost-per-thousand impressions (vCPM):

Viewable cost-per-thousand impressions (vCPM):

• applies to all ads that appear in Google Search and on the Display Network


• lets you pay only for the impressions that become viewable


• lets you bid based on AdWords’ projected views of your ad


• counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

The correct Answer is:

• Click Here

Your client wants to reach new parents with ads for organic baby food.What kind of targeting would you recommend?

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

• In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category


• Managed placements


• Similar audiences


• Dynamic remarketing

The correct Answer is:

• Click Here

You might choose to use preferred layouts for dynamic display ads ifyour client:

You might choose to use preferred layouts for dynamic display ads if your client:

• wants to choose the features but not the layouts


• doesn’t care if AdWords chooses the layouts and features


• wants to choose the layouts but not the features


• wants to choose the layouts and features

The correct Answer is:

• Click Here

When reviewing her display campaign, Gina sees that there are spikes intraffic to her site on weekdays from 10am to 1pm

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

• Ad Rotation


• IP Exclusion


• Ad Scheduling or Bid Adjustment


• Frequency Capping

The correct Answer is:

• Click Here

The Ad Gallery allows advertisers to:

The Ad Gallery allows advertisers to:

• download and edit display ads created by third party developers


• edit and manipulate images and video footage to be used in their display ads


• create display ads to be used in any online or offline format


• use templates to create display ads at scale

The correct Answer is:

• Click Here

Where can you place a client’s image and video ads?

Where can you place a client’s image and video ads?

• On the Display Network only


• On the Search Network only


• On the Search Network and YouTube


• On the Search and Display Networks

The correct Answer is:

• Click Here

Your client wants to reach customers who are browsing content relevantto the company’s keywords and highly likely to buy their products.

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

• uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions


• optimizes keywords and applies affinity targeting conversion models to target ads


• uses dynamic placement to target web pages and applies predictive conversion models to target ads


• optimizes affinity targeting to place ads on all relevant web pages

The correct Answer is:

• Click Here

Jackie is an advertiser who wants to reach people by using bothremarketing and Product Listing Ads. What’s the best targeting strategyfor her

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

• Create one ad group targeted to both remarketing and Shopping


• Create separate remarketing and Shopping campaigns


• Create a combined remarketing and Shopping campaign


• Create two ad groups: one targeted to remarketing and the other to Shopping

The correct Answer is:

• Click Here

What is a best practice for building ads using the Ad gallery?

What’s a best practice for building ads using the Ad gallery?

• Use multiple, small images


• Use the same template for all ads


• Add a visible display URL


• Create a text-heavy ad

The correct Answer is:

• Click Here

What’s a best practice for creating an effective ad using the Adgallery?

What’s a best practice for creating an effective ad with Ad gallery?

• Create only one ad size for each distinct image


• Use a color scheme that complements your image and brand


• Choose one template and use it for all ads


• Use the same color for the foreground and background of the ad

The correct Answer is:

• Click Herehttp://www.mynmy.com/whats-best-practice-creating-effective-ad-using-ad-gallery.html

Which practice would be acceptable under Google’s editorial andtechnical requirements?

Which practice would be acceptable under Google’s editorial and technical requirements?

• Including a generic phrase like “Buy products, click here”


• Linking to a site that’s under construction


• Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com


• Promoting documented copyrighted content

The correct Answer is:

• Click Here

If your client runs a car dealership and wants to increase brandawareness among auto enthusiasts, which bidding type would you suggest?

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

• Target cost-per-acquisition (CPA)


• Viewable cost-per-thousand-impressions (vCPM)


• Cost-per-view (CPV)


• Cost-per-day (CPD)

The correct Answer is:

• Click Here

Which tool works best to help advertisers automatically find and bid onrelevant placements?

Which tool works best to help advertisers automatically find and bid on relevant placements?

• Targeting optimization


• Keyword Planner


• Display Planner


• Conversion Optimizer

The correct Answer is:

• Click Here

For advertisers bidding on maximum CPC basis, Quality Score on theDisplay Network is evaluated on the:

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

• Quality Score of all campaigns and regional targeting settings


• Quality Score of keywords across all campaigns and all ad groups


• click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site


• clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page

The correct answer is:

• Click Here 

What’s needed to create a “Display Network” campaign to start promotingan app in other apps and on mobile websites?

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

• Prior placement of an ad for the app on the Search Network


• The serial number of the promoted app


• The app package name (Android) and/or app ID (iOS) of the promoted app


• The selection of at least two mobile targeting options

The correct Answer is:

• Click Here

A custom Lightbox ad must have a format hosted in:

A custom Lightbox ad must have a format hosted in:

• DoubleClick Studio


• AdWords


• DoubleClick Campaign Manager


• DoubleClick Studio or AdWords

The correct Answer is:

• Click Here

If a display ad appears “above the fold,” this means that the ad:

If a display ad appears “above the fold,” this means that the ad:

• can be viewed in the upper portion of the page without scrolling


• will appear at the top of each page of the website


• takes up more than 20% of the webpage


• will appear anywhere on the front page of the website

The correct Answer is:

Click Here

In-market audience targeting consists of people:

In-market audience targeting consists of people:

• who are currently researching options and actively considering buying a product or service like yours


• who are in your overall target demographic group


• whom you’ve reached through remarketing


• who are interacting with contextually relevant content

The correct Answer is:

• Click Here

An advertiser purchasing display advertising through other ad networkscan still benefit from using AdWords display ads because the advertiser:

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

• The ad can appear multiple times on a page to reinforce the advertiser’s message


• She can fill in the gaps of niche and mass-marketed sites using AdWords targeting options


• She can infinitely loop animated image ads


• The ad will show on all ad networks and will reinforce the advertiser’s message

The correct Answer is:

• Click Here

Which is a method for evaluating performance of engagement ads createdwith the Ad gallery?

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

• Funnel Visualization report


• AdSense reports in Google Analytics


• Transaction rate


• Mouseover Rate

The correct Answer is:

• Click Here

Which report is helpful when using Site and Category Exclusions?

Which report is helpful when using Site and Category Exclusions?

• Campaign Report


• Ad Group Report


• Placement Report


• Keyword Report

The correct Answer is:

• Click Here

How long should advertisers wait after creating a new display campaignbefore analyzing its performance?

How long should advertisers wait after creating a new display campaign before analyzing its performance?

• 1 month


• 2-3 weeks


• 2-3 days


• 1 week

The correct Answer is:

• Click Here

Your client wants to place image and video ads on a wide variety ofwebsites so people will see them while browsing those sites. Whichtypes of AdWords campaign would be best for that?

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

• Display Network only


• Search Network with YouTube Select


• Search Network with Display Select


• Search Network only

The correct Answer is:

• Click Here

How does an extension work on a Display ad?

How does an extension work on a Display ad?

• It adds extra information, like a location or phone number


• It extends the ad below the fold


• It adds a testimonial


• It extends the length of the ad placement

The correct Answer is:

• Click Here

Your client Alexa, who sells wedding accessories, is running a text adon the Display Network. What might Google automatically include in herads?

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

• A promotion from a related business, like a bakery


• A map showing her business location


• A quotation about falling in love


• A photo of a bride

The correct Answer is:

• Click Here

An advertiser selling airline tickets has designed an image ad withdrop-down menus for airport departure and arrival locations. Ratherthan programming the menu to show airports, the advertiser wants aclick on the ad to go to his website. This ad will:

An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

• perform well on the Display Network because it contains relevant information


• perform poorly on the Display Network because it will frustrate people


• be resized on the Display Network because it lacks animation elements


• be disapproved because it mimics a function the ad can’t perform

The correct Answer is:

• Click Here

Remarketing is targeting ads to people who’ve already visited:

Remarketing is targeting ads to people who’ve already visited:

• multiple websites on the Display Network


• your website after they’ve searched on Google


• competitors’ websites multiple times


• your website as they browse websites and use apps on the Display Network

The correct Answer is:

• your website as they browse websites and use apps on the Display Network

If one of your display ad groups isn’t serving due to incorrect targetand bid settings, what should you do?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

• Set the targeting for the campaign to “Target all” and resubmit the ad


• Set the targeting for the ad group to “Target all”


• Set the targeting for the ad group to “Broad reach”


• Set the targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”

The correct Answer is:

• Click Here

Frequency capping limits the number of times

Frequency capping limits the number of times

• your ads appear to the same person on the Search network


• your ads appear to the same person on the Display network


• your ads appear to users with the same IP address


• your ads appear during the designated days and hours that you set

The correct Answer is:

• Click Here

What functionality applies to HTML5 ads?

What functionality applies to HTML5 ads?

• They use interactive content stored in containers and rendered in browsers


• They can’t be viewed on mobile devices


• They’re easy to update and don’t require plug-ins


• They’re easy to update but require plug-ins

The correct Answer is:

• Click Here

What can you do by creating a separate campaign that’s targeted only tothe Display Network?

What can you do by creating a separate campaign that’s targeted only to the Display Network?

• Set a separate placement bid at the ad group level


• Exclude irrelevant placements and categories


• Set specific maximum cost-per-click (CPC) bids for automatic placements


• Allocate budget and control spend more effectively across campaigns

The correct Answer is:

• Click Here

Advertisers using the Display Network can use the reporting table inthe Placements section of the Display tab to determine the:

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

• Internet Protocol (IP) addresses of users who have seen their ad


• the site URL where users have seen their ad


• the frequency at which an ad is shown for a given user


• country of residence of users who have seen their ad

The correct Answer is:

• Click Here

You’re setting up a dynamic remarketing campaign for your client whosells educational products. Which best practice should you follow?

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

• Use a custom feed


• Use the “Education” business type


• Include “textbooks” and “study guides” as keywords


• Implement the remarketing tag after the body tag

The correct Answer is:

• Click Here

A direct response advertiser would like to promote a new line ofnon-stick cookware that is being sold on an E-commerce site with adisplay ad. This advertiser should choose a landing page for the adthat features:

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

• the entire new line of non-stick cookware


• all non-stick cookware sold on the site


• all cookware sold on the site


• a specific pan within the new line

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Which is a benefit of using display advertising with Google to buildbrand awareness?

Which is a benefit of using display advertising with Google to build brand awareness?

• Accurate forecasts of clicks and impressions


• Consistent performance from day-to-day


• Higher clickthrough rates (CTR) than on Google Search


• Expansive network of diverse sites

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When optimizing for the Display Network, a clear call-to-action (CTA)in the ad text is important in order to:

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

• increase overall impressions for the ad


• identify the traffic to your website that was generated by AdWords ads


• improve the Quality Score of the ad on all Google properties


• set expectations for customers who are in various stages of the buying cycle

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Which bidding option is best suited for an advertiser focused on directresponse marketing goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

• Cost-per-interaction (CPI)


• Cost-per-click


• Effective cost-per-thousand impressions (eCPM)


• cost-per-thousand impressions (CPM)

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An advertiser who’s had success with text ads on the Display Networkwants to start using rich media ads. Why should she consider using Adgallery compared with other tools?

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

• Ad gallery lets advertisers include as much text as the advertiser thinks is needed


• Ads built with Ad gallery tend to have lower cost-per-click (CPC) than ads built with other tools


• Ad gallery lets advertisers easily create and change ad text


• Ad gallery’s template ensure that ads blend into the color scheme of any website

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An advertiser who wants to target specific categories of video contenton the Google Display Network should:

An advertiser who wants to target specific categories of video content on the Google Display Network should:

• add the keyword ‘video’ to the campaign


• target the Search Network


• use video ad


• use the AdWords for Video Tool

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An advertiser who has conversion tracking enabled wants to optimize acampaign that contains display ads. In order to identify the websitesthat are generating sales, the advertiser should review:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

• the “conversions” column of the Placements tab reporting table


• the Site Search report within Google Analytics


• their clickthrough rate (CTR) for each placement


• the average cost-per-conversion of the campaign

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Your client who sells sports shoes might choose to target a customaffinity audience if he wants to:

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

• reach men, women and children of all ages who need any kind of athletic shoes


• sell high-end running shoes to competitive marathon runners


• increase brand awareness


• reach shoppers who are ready to buy right away

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If a display ad has been disapproved, how do you submit a request foranother review?

If a display ad has been disapproved, how do you submit a request for another review?

• Email adwords-support@google.com to find out why it wasn’t approved


• Edit your ad so it complies with Google policy and re-save it


• Open and then resubmit the ad


• Click “Re-review display ad”

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Managed placements allow advertisers to:

Managed placements allow advertisers to:

• give Google the ability to select placements for them and set industry appropriate bids


• bid differently for specific placements on the Google Display Network


• target relevant placements across the entire GoogleDisplay Network based on their keyword lists


• exclude a specific ad unit on a network page where there are multiple ad units

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“Engagement” with a Lightbox ad on a mobile phone or tablet is achievedwhen someone:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

• hovers their finger over the ad for at least 2 seconds


• watches the ad for at least 2 seconds


• expands or interacts with the ad


• watches the ad twice in a rob

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An advertiser promoting the release of a film that’s entirely in Frenchwith no subtitles wants to advertise on YouTube. He’s advertising itheavily in France through a traditional ad campaign,

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTUbe audience. Which should he do?

• Change the AdWords account language setting to French during setup


• Change the managed placements to French


• Set language targeting options for the campaign containing the ads for the film


• Target specific YouTube localized domains

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The dynamic remarketing tag collects data such as:

The dynamic remarketing tag collects data such as:

• affinity group characteristics


• types of pages viewed


• number of code snippets


• business ID numbers of visitors

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Which bidding type is only available for ads on the Display Network?

Which bidding type is only available for ads on the Display Network?

• Target cost-per-acquisition (CPA)


• Viewable cost-per-thousand impressions (vCPM)


• Cost-per-view (CPV)


• Maximize clicks

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Why is it recommended to separate Display Network campaigns from SearchNetwork campaigns?

Why is it recommended to separate Display Network campaigns from Search Network campaigns?

• Separate campaigns allow for more accurate location targeting


• Different campaigns settings may be more effective on different networks


• Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score


• Higher bids required to be successful on the Google Display Network

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Which builds keyword lists that can be used to show your ads relevantwebpages across the Google Display Network?

Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

• Google Analytics


• Display Campaign Optimizer


• Keyword Planner


• Display Planner

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Your client Christina wants to drive traffic to her site. She hasreturn-on-investment goals and is already using AdWords conversiontracking.

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

• Cost-per-view (CPV)


• Target return on ad spend (ROAS)


• Viewable cost-per-thousand impressions (vCPM)


• Cost-per-day (CPD)

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Display inventory on the Google Display Network can come from AdSenseor:

Display inventory on the Display Network is published by AdSense or:

• Right Media


• AdWords


• Teracent


• The DoubleClick Ad Exchange

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Your client Anna wants to increase the reach and visibility of her ads.Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

• Cost-per-acquisition (CPA/CO)


• Viewable cost-per-thousand impressions (vCPM)


• Cost-per-view (CPV)


• Cost-per-click (CPC)

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Which ad format is easiest to create, edit, and has the widest reach onthe Google Display Network?

Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

• Video ads


• Display Ads


• Rich media ads


• Text ads

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If an advertiser chooses to run ads in image formats, Google will:

If an advertiser chooses to run ads in image formats, Google will:

• display these ads on the Google Display Network


• charge an additional fee to serve these ads


• display these ads on the Google Search Network


• require that cost-per-thousand impressions (CPM) bidding be used

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Which allows advertisers to see which sites referred visitors with themost time spent on site?

Which allows advertisers to see which sites referred visitors with the most time spent on site?

• Display Planner


• Google Analytics


• Ad Planner


• Keyword Planner

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Which feature could help advertisers determine if the clicks they arereceiving on the Google Display Network are valuable?

Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

• Position Preference


• IP Exclusion Tool


• Conversion Tracking


• Keyword diagnosis

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Which is the best type of campaign for advertisers to target a set ofspecific sites they’ve chosen?

Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

• Demographic targeting


• Keyword contextual targeting


• Placement targeting


• Category targeting

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An ad may not appear correctly on mobile phones if it:

An ad may not appear correctly on mobile phones if it:

• uses Flash or contains large images


• uses HTML5


• isn’t optimized for mobile


• is in Lightbox format

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In order to use target cost-per-acquisition (CPA) bidding, anadvertiser must:

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

• be opted in to the Search Network


• be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days


• be opted in to the Search Network and YouTube


• have a certain number of conversions in the previous 30 days

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Targeting by topic is a good strategy if your client wants to:

Targeting by topic is a good strategy if your client wants to:

• drive sales on his website


• reach a specific audience


• control where his ads appear on the Display Network


• actively manage his budget because he has strict cost-per-acquisition goals

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When using cost-per-acquisition (CPA) bidding, an advertiser bids usinga maximum CPA and pays by:

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

• Conversion


• Click


• Viewthrough


• Impression

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An advertiser using viewable cost-per-thousand impressions (vCPM)bidding wants to maximize exposure on a specific set of sites selectedfor a new campaign.

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

• Create a campaign for each website


• Set bids at the ad group or campaign level


• Choose websites that represent a variety of themes


• Set bids on individual placements

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An advertiser would benefit from using affinity audience targeting ifthey want to reach people:

An advertiser would benefit from using affinity audience targeting if they want to reach people:

• regardless of their particular interests


• who’ve already visited their website


• with a very specific interest, for example, avid marathon runners


• with a particular broad interest, for example, sports fans

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For an ad entering into an auction on the Google Display Network, theAdWords system will calculate the effective cost-per-thousandimpressions (eCPM) when there are:

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

• both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction


• only cost-per-click (CPC) ads entering the auction


• only cost-per-thousand impressions (CPM) ads entering the auction


• any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction

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