Thursday, June 8, 2017

In order to use target cost-per-acquisition (CPA) bidding, anadvertiser must:

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

  • be opted in to the Search Network

  • be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

  • be opted in to the Search Network and YouTube

  • have a certain number of conversions in the previous 30 days

The correct answer is:
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