An advertiser who has conversion tracking enabled wants to optimize acampaign that contains display ads. In order to identify the websitesthat are generating sales, the advertiser should review:

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

• the “conversions” column of the Placements tab reporting table


• the Site Search report within Google Analytics


• their clickthrough rate (CTR) for each placement


• the average cost-per-conversion of the campaign

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