For an ad entering into an auction on the Google Display Network, theAdWords system will calculate the effective cost-per-thousandimpressions (eCPM) when there are:

For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

• both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction


• only cost-per-click (CPC) ads entering the auction


• only cost-per-thousand impressions (CPM) ads entering the auction


• any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction

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