When optimizing for the Display Network, a clear call-to-action (CTA)in the ad text is important in order to:

When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

• increase overall impressions for the ad


• identify the traffic to your website that was generated by AdWords ads


• improve the Quality Score of the ad on all Google properties


• set expectations for customers who are in various stages of the buying cycle

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