In order to use Conversion Optimizer, an advertiser must:

In order to use Conversion Optimizer, an advertiser must:

• have a certain number of conversions in the previous 30 days


• be opted in to the Search Network and YouTube


• be opted in to the Search Network


• be using viewable cost-per-thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

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