The Buyer’s Journey is the:

via IFTTT The Buyer’s Journey is the: A) The research process a buyer goes through from becoming aware of what an organization sells to their eventual departure from that company from the buyer’s perspective. B) The research process a buyer goes through from becoming aware of a problem or opportunity to making a purchase decision from the buyer’s perspective. C) The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the buyer’s perspective. D) The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the marketer’s perspective. click here for the answer https://goo.gl/YJRnBr hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/MhKxPVpjRPs Technology Adda

Your boss has asked you to create content comparing the benefits

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Email marketing is most relevant to these stages of the Inbound Methodology:

via IFTTT Email marketing is most relevant to these stages of the Inbound Methodology: A) Close and Delight B) Attract and Convert C) Convert, Close, and Delight D) Attract, Convert, and Close click here for the answer https://goo.gl/TCwAZv hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/lf5fRtTCazg Technology Adda

You recently purchased a list of trade show attendees.

via IFTTT You recently purchased a list of trade show attendees. The list includes names, company names, and email addresses. You plan to send an email to these attendees to introduce your company. Is this considered an inbound or outbound email marketing approach? A) Inbound B) Outbound C) Both A & B D) None of the above click here for the answer https://goo.gl/WYSDkp hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/72mZExTBCbo Technology Adda

Your contact database will naturally decay over time.

via IFTTT Your contact database will naturally decay over time. Which strategy would be considered an inbound approach to replenishing your database? A) Lead generation using landing pages with helpful information and a form B) Having your sales team add email addresses of contacts they speak with C) Attending trade shows with the goal of gathering attendees contact information D) Buying monthly lists of ideal customers’ email address click here for the answer https://goo.gl/a6SAHC hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/VZgjm0NWVxg Technology Adda

Government regulations in most countries reserve

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You can tell if an email is high-performing just by examining the content and layout.

via IFTTT True or false? You can tell if an email is high-performing just by examining the content and layout. True: An email that follows the best practices will be high-performing. False: Only people who are certified can tell whether an email will be high-performing. True: Once you tested what works for your contact database you will have no problem creating high-performing emails. False: The only way to tell whether an email will be high-performing is after it is sent. click here for the answer https://goo.gl/McrxpK hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/zUJSwdYZZ5E Technology Adda

When you ask your coworker what they’re working on, they

via IFTTT When you ask your coworker what they’re working on, they respond, “I’m trying to figure out the length and complexity of our lead’s buying cycles. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing? A) Figuring out how long a lead nurturing campaign should take to complete B) Writing content for a new offer C) Determining which buyer persona should get which lead nurturing campaign D) None click here for the answer https://goo.gl/1fJn44 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/BsYMr1Al7Xw Technology Adda

Upon reviewing your company’s lead nurturing campaigns you

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You are writing an email to drive registrations to a webinar when your coworker asks you

via IFTTT You are writing an email to drive registrations to a webinar when your coworker asks you to add another call-to-action to download an ebook. How should you respond? A) “Great. Since the ebook is on the same topic we can optimize the email for both webinar registrations and ebook downloads.” B) “We should stick to one primary goal for this email send.” C) “Perfect. We can get clicks from the people who aren’t interested in the webinar.” D) “Let me read the ebook first. If it’s good then I’ll be sure to add it to the email.” click here for the answer https://goo.gl/XNYwsb hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/0c9C2AaVwbE Technology Adda

As a general rule, _________ subject lines improve open rates.

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How can you make sure that readers can take action on your email, even if the images don’t show up?

via IFTTT How can you make sure that readers can take action on your email, even if the images don’t show up? A) Send an email to your contacts asking them to disable image blocking B) You should not use images in your email C) Make a text-based call-to-action D) None of the above click here for the answer https://goo.gl/t4qdXw hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/hBMMPZZ1rSs Technology Adda

Which of the following would be an appropriate goal for an email send?

via IFTTT Which of the following would be an appropriate goal for an email send? A) To get people to register for a webinar B) A 3-7% click rate C) A 30% engagement rate D) A 20% open rate click here for the answer https://goo.gl/ECYcwH hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/sgkXyOU1O7c Technology Adda

Why should every email you send have a plain text version sent with it?

via IFTTT Why should every email you send have a plain text version sent with it? A) Most inboxes will identify your email as spam without a plain text version. B) They take less time to create than HTML emails. C) Studies have shown that most readers overwhelmingly prefer plain text emails. D) Plain text emails generally perform better. click here for the answer https://goo.gl/ufY4DX hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/ECqyjDvd0bo Technology Adda

Your research team recently published a report and is eager for the marketing

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The two main ways that marketers should segment their contacts are ________ and _______.

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A contact’s name, company, and job title are all examples of implicit data.

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You recently sent an email to a highly-segmented list of inbound leads

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Before sending your email, you decide to send your co-worker a test email

via IFTTT Before sending your email, you decide to send your co-worker a test email to review. He suggests adding in line breaks, margins, and increasing the spacing between the columns of your email. Which design principle is your co-worker referring to? A) Break space B) Impact space C) Positive space D) White space click here for the answer https://goo.gl/tTsbZ2 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/SFb9APId2f0 Technology Adda

All of these are reasons to use the inverted pyramid to structure your content EXCEPT:

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Your last email received great engagement from desktop users but

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After your last email send, your manager asks you why the email

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While ______ all render content similarly, ______ display emails differently.

via IFTTT Fill in the blank: While ______ all render content similarly, ______ display emails differently. A) device types, operating systems B) email clients, web browsers C) operating systems, device types D) web browsers, email clients click here for the answer https://goo.gl/xVDANR hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/HE4tJ5Ge0YQ Technology Adda

All of these are examples of information you can use for email personalization EXCEPT:

via IFTTT All of these are examples of information you can use for email personalization EXCEPT: A) Location B) Name C) Industry D) Call-to-action click here for the answer https://goo.gl/RKDQJJ hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/7_onWROtmTc Technology Adda

The two components of a bounce are the ______ and the ______.

via IFTTT The two components of a bounce are the ______ and the ______. A) code, email service provider B) email service provider, C) code, message D) code, click here for the answer https://goo.gl/HsyPoS hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/EWy0sxsBrGA Technology Adda

All of these are ways that you could correct a content bounce EXCEPT:

via IFTTT All of these are ways that you could correct a content bounce EXCEPT: A) Make sure all of your links are legitimate B) Add more text content to your email C) Remove spelling errors in your email D) Make sure that the email address is legitimate click here for the answer https://goo.gl/hPejTq hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/-YQA4rnjRMc Technology Adda

Your sales team has recently made themselves available to conduct free consultations

via IFTTT Your sales team has recently made themselves available to conduct free consultations with qualified leads. You plan to build out a lead nurturing workflow to promote this new offer. What should the goal of the lead nurturing workflow be? A) To get people to click on a consultation request email B) To get people to purchase a vacation C) To get people to sign up for a free consultation D) To get people to respond to a free consultation email click here for the answer https://goo.gl/DGBeRQ hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/xIWBKv4xCEo Technology Adda

Your coworker recently tested two different subject lines to see

via IFTTT Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond? A) “Did you make sure you sent the email to enough contacts?” B) “Nice! Send an email to the team and let them know to use your findings on all emails going forward.” C) “Was the confidence level of the results 99%? Otherwise, it’s not statistically significant.” D) “It only matters if you get the same result on three different email sends.” click here for the answer https://goo.gl/XdCyCd hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/aIDyfBN_m2s Technology Adda

The decay of your contact database________

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All of these are reasons a contact would be automatically suppressed

via IFTTT All of these are reasons a contact would be automatically suppressed from receiving an email EXCEPT for a(n): A) disengaged email address B) unsubscribed email address C) hard bounce D) invalid email address click here for the answer https://goo.gl/FmGatC hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/1aqOM_h3ucM Technology Adda

All of these are benefits of analyzing email marketing efforts EXCEPT:

via IFTTT All of these are benefits of analyzing email marketing efforts EXCEPT: A) You can find patterns B) You can gather insights about your competitors C) You can run experiments D) You can track the direct business value of initiatives click here for the answer https://goo.gl/zgQEPa hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/94fwO2sFmy4 Technology Adda

True or false? You should never email a disengaged contact again.

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When analyzing your company’s email sends for the last few months

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Your boss wants to calculate the ROI of email marketing as a channel

via IFTTT Your boss wants to calculate the ROI of email marketing as a channel. All of these are required inputs for tracking the ROI of your email marketing EXCEPT: A) Money invested in the campaign B) The salary of the email marketer C) The price of any stock images you use D) Money generated in sales click here for the answer https://goo.gl/ohSxzY hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/KwMw0LZmS0Y Technology Adda

When determining which model of lead nurturing is best

via IFTTT When determining which model of lead nurturing is best for your business, you should consider all of the following factors EXCEPT: A) The business model and the length of the sales cycle B) The volume of company employees C) The channels in which leads are generated D) The number of leads generated each month click here for the answer https://goo.gl/U8Nc8K hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/YWaXSYxcgWA Technology Adda

Behavioral email is so effective because it removes the

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Sales should not contact a lead until they’ve been nurtured through lead nurturing emails.

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The last few emails your company has sent have not performed well.

via IFTTT The last few emails your company has sent have not performed well. Which of these would be a potential way to improve the open rate of your emails?: A) Use words like “free” or “discount” to convey the value of your emails. B) Shorten the subject line. C) Remove preview text. D) Run an A/B test on the call-to-action of your emails. click here for the answer https://goo.gl/qwkvdM hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/vLVe1VNCV4k Technology Adda

Your co-worker has created a list of all the

via IFTTT Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads? A) Don’t bother trying to email them again. Remove them immediately from all send lists but keep them in your database. B) Send them an email with your top performing blog posts to try and entice them to engage. C) Pass the list of leads over to sales so they can start calling them and selling your products/services. D) Delete them. These leads are unengaged and probably won’t buy, so it’s not worth continuing to market to them. click here for the answer https://goo.gl/UFPXjn hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/SVUmGHveRK8 Technology Adda

You have been tasked with creating a list of contacts that have unsubscribed

via IFTTT You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list? A) Yes, you should create it to monitor the health of your contact database. B) Yes, you should create so you can re-engage those that have unsubscribed after a year. C) No, it is illegal to store contacts that have unsubscribed in your database. D) No, you should be focusing your time on subscribers, not those that have unsubscribed. click here for the answer https://goo.gl/7rwQ9b hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/3VtcqlQ7LNY Technology Adda

Implicit data refers to information _____, while explicit data refers to information_______.

via IFTTT Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______. A) gathered from user behavior, unintentionally shared between a contact and a company B) intentionally shared between a contact and a company, gathered from user behavior C) gathered from user behavior, intentionally shared between a contact and a company D) unintentionally shared between a contact and a company, gathered from user behavior click here for the answer https://goo.gl/rPFQmB hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/83k0HAlNt0c Technology Adda

Your team is falling short of a revenue goal for this quarter.

via IFTTT Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to market a new services package to your customers and asks you to contact all people who have been customers for more than a year. How should you respond? A) “How important is it for us to hit our revenue goal?” B) “We should segment this list more. We don’t want to try and upsell unhappy customers.” C) “As long as we use inbound and not outbound email best practices this should be fine.” D) “I’ll have to calculate the ROI. If we lose more contacts than we would generate in additional revenue we shouldn’t send the email.” click here for the answer https://goo.gl/E3Y8GD hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/OIaNYmIN8sg Technology Adda

When sending emails, segmenting your contact database allows you

via IFTTT When sending emails, segmenting your contact database allows you to do all of the following EXCEPT A) Send emails to different devices B) Send emails at the appropriate time C) Send emails with personalized messages D) Send emails to relevant people click here for the answer https://goo.gl/Kpc4U4 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/til7LD-6R_8 Technology Adda

You only need to optimize an email once.

via IFTTT True or False? You only need to optimize an email once. A) TRUE B) FALSE click here for the answer https://goo.gl/7SrhM4 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/UhhZ2edT4KM Technology Adda

You’ve decided that you want to set up an

via IFTTT You’ve decided that you want to set up an email optimization experiment. After you complete the first step, segmentation, you move on to the next three. What is the proper order for your next three steps? A) Prioritizing experiments, identifying opportunities, designing experiments B) Designing experiments, prioritizing experiments, identifying opportunities C) Identifying opportunities, designing experiments, prioritizing experiments D) Designing experiments, identifying opportunities, prioritizing experiments click here for the answer https://goo.gl/nK8Sbg hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/xO1Vt9bA7uU Technology Adda

Which of the following is a testable element for click-through rate?

via IFTTT Which of the following is a testable element for click-through rate? A) Frequency B) Timing C) Preview text D) Call-to-action click here for the answer https://goo.gl/rJx24u hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/jjE3gaaWXQU Technology Adda

What is the main reason unengaged users

via IFTTT What is the main reason unengaged users should be ignored when running an email experiment? A) They won’t receive the email B) They won’t open your email C) They won’t click on your email D) They will skew the results click here for the answer https://goo.gl/U9oxiX hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/9iPrRc1xoUc Technology Adda

While analyzing the quarterly results of your email marketing,

via IFTTT While analyzing the quarterly results of your email marketing, you find that your emails are driving steady traffic to your website, but not many people are converting on your offers. Which of the following could NOT be the cause of this drop-off between traffic and conversions. A) Your landing pages do not function well on mobile devices B) Your landing pages do not follow best practices C) Poor alignment between the content of your emails and the offers on your landing pages D) The links in your email are incorrect click here for the answer https://goo.gl/jb99EN hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/oJ9eIe55M6A Technology Adda

Upon arriving to work, you see a coworker looking at their computer

via IFTTT Upon arriving to work, you see a coworker looking at their computer with a perplexed expression on their face. When you ask them what they’re working on, they respond, “I’m trying to figure out the length and complexity of our company’s buying cycle.” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing: A) Writing content for a new offer B) None of the above C) Determining which buyer persona should get which lead nurturing campaign D) Identifying the time delay between each email send click here for the answer https://goo.gl/1RuCY4 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/CC_DHh8-sQM Technology Adda

Your company has created a workflow that sends a webinar invitation

via IFTTT Your company has created a workflow that sends a webinar invitation to all of their contacts in a specific industry. Is that invitation a behavioral email? A) No, because it isn’t triggered by an action the contact takes. B) Yes, because it was sent to a specific segment of contacts with a specific goal in mind. C) No, because it doesn’t take into consideration whether the contact is a good-fit customer. D) Yes, because it encourages the contacts to perform a specific behavior (attending a webinar). click here for the answer https://goo.gl/qTdxh9 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/giuRcnBZSdI Technology Adda

Which of these is an example of a behavioral email?

via IFTTT Which of these is an example of a behavioral email? A) Sending a confirmation link with recommended reading to leads who register for a webinar B) Creating an eBook and then emailing it to a segment of your database C) Purchasing a list of contacts who have all taken a specific action D) An email that asks the recipients to forward or reply to the email click here for the answer https://goo.gl/MVWbcY hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/FnwjGM4_1eM Technology Adda

“Analysis paralysis”, or a state of overthinking that stops people from

via IFTTT “Analysis paralysis”, or a state of overthinking that stops people from making a decision, is a psychological theory about choice which you should consider when: A) Picking the number of calls-to-action you should have in your email B) Deciding who to send your email from C) Including images in an email D) Determining the delay between email sends click here for the answer https://goo.gl/KDCmvc hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/qRLc8rHEeFU Technology Adda

After analyzing your most recent email send, you realize that hardly anybody opened your email.

via IFTTT After analyzing your most recent email send, you realize that hardly anybody opened your email. All of these factors could have impacted your open rates EXCEPT: A) The call-to-action B) The preview text C) The subject line D) The from name click here for the answer https://goo.gl/72MhaF hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/mLdqreARtjo Technology Adda

Your company wants to start using a contact database to track,

via IFTTT Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT: A) A profile that records important information about each contact B) Support for both marketing and sales activities C) The ability to integrate with other software your company uses D) The ability to analyze social media conversations about your company click here for the answer https://goo.gl/Ps8QWi hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/mzii2Wkan6Y Technology Adda

True or false? Segmented lists perform better than unsegmented lists.

via IFTTT True or false? Segmented lists perform better than unsegmented lists. A) True – segmented lists perform better because sending an email to fewer people means fewer people can ignore it. B) False – unsegmented lists perform better because more people will unsubscribe from an unsegmented send, which allows you to weed out bad people from your database. C) True – segmented lists perform better because they allow you to send a more contextualized email. D) False – unsegmented lists will perform better because it forces you to write a broader message that appeals to everyone. click here for the answer https://goo.gl/yYdaWb hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/8LCRFCbzn6w Technology Adda

Why is it important to test email practices for your own business?

via IFTTT Why is it important to test email practices for your own business? A) Because other people’s practices are not appropriate for your business. B) Because people might confuse you with another company. C) Because each business’ circumstances and needs are unique. D) Because it’s impossible to replicate the style and content of another company’s emails. click here for the answer https://goo.gl/4nKbU4 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/oGNB_jx5A2Q Technology Adda

While doing your monthly reporting you notice a decline in the open rate

via IFTTT While doing your monthly reporting you notice a decline in the open rate of your blog subscriber emails. You decide to run an experiment, but before you can run the test you need to formulate a hypothesis. All of these factors should be considered when creating your hypothesis EXCEPT: A) If you will have an opportunity to repeat the test B) If you will be able to test the hypothesis for a long enough period of time C) If there will be enough people to engage with the experiment D) If you will be able to prevent database decay click here for the answer https://goo.gl/o6Ytnm hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/EREiuNdQu4Y Technology Adda

Fill in the blank: ______ the density of information in an email typically ______ open rates.

via IFTTT Fill in the blank: ______ the density of information in an email typically ______ open rates. A) Decreasing, improves B) Decreasing, lowers C) Increasing, lowers D) Increasing, improves click here for the answer https://goo.gl/9Fj2RD hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/hEWmARi8H8o Technology Adda

In your most recent email send, you notice that the unsubscribe rate was high, but there

via IFTTT In your most recent email send, you notice that the unsubscribe rate was high, but there were no spam complaints. What is the most likely explanation of what happened? A) Your recipients were expecting the email to come from a different address B) Your recipients did not want to hear from you C) Your recipients did not expect to hear from you D) Your recipients were expecting to receive a different type of content click here for the answer https://goo.gl/P3hoHx hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/lK53LFM884w Technology Adda

In an effort to improve your email deliverability, you are building out a checklist that every

via IFTTT In an effort to improve your email deliverability, you are building out a checklist that every marketer should reference before sending an email. All of these things should be added to your checklist EXCEPT: A) Do you have explicit permission from this contact to email them? B) Do you know what expectations this contact had when giving us their email address? C) Do you know how this contact ranks on the deliverability/engagement matrix? D) Do you know the original of this contact? click here for the answer https://goo.gl/KKieVh hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/mZlIgOMQNZw Technology Adda

In the most recent monthly marketing meeting, your coworker

via IFTTT In the most recent monthly marketing meeting, your coworker reports that email engagement has been trending down for the last three months. Your job is to determine the next course of action. What would you recommend your company does to improve their email engagement? A) Stop sending emails to people who don’t interact with you B) Ask your best customer to submit an appeal to the ‘Big 3’ inbox providers C) Pause sending emails for a month to let your sending reputation recover D) Move your lead and customer interactions to social media instead of using email click here for the answer https://goo.gl/78oqHc hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/yZbT2znmMWk Technology Adda

Your company recently created a weekly email newsletter and

via IFTTT Your company recently created a weekly email newsletter and already has 1,000 subscribers. You want to run an experiment to improve engagement with the emails, so your coworker suggests using the PIE framework. How will the PIE framework help you optimize your newsletter? A) It will help you set up the optimization experiment B) It will help you analyze the success of an A/B test C) It will help you avoid database decay D) It will help you determine which test to run first click here for the answer https://goo.gl/MbKE1s hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/4KhkGgPc-rU Technology Adda

Over the past year, your team has created content offers for all three

via IFTTT Over the past year, your team has created content offers for all three stages of the buyer’s journey for your two buyer personas. It’s getting hard to follow up with all of the leads you are generating, so you suggest setting up lead nurturing. What is the best way to describe lead nurturing to your team? A) Lead nurturing is the process of building relationships with prospects, with the goal of earning their business once they are ready. B) Lead nurturing is the process of convincing people to buy your product or services. C) Lead nurturing is the act of sending automated emails to your prospects. D) Lead nurturing is the process of sending leads content that highlights your company’s competitive advantage with the goal of earning their business. click here for the answer https://goo.gl/oDgwc4 hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/NlpQJUfOtd8 Technology Adda

All of these factors should influence your lead nurturing strategy EXCEPT:

via IFTTT All of these factors should influence your lead nurturing strategy EXCEPT: A) Your business model B) Your bounce rate C) The number of leads you generate each month D) The length of your buying cycle click here for the answer https://goo.gl/M61DNf hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/YwRfDU7NJlE Technology Adda

Which of the following is an email software feature that is critical

via IFTTT Which of the following is an email software feature that is critical to a successful inbound approach? A) Email templates B) Multivariate testing C) A contact database D) Social media sharing click here for the answer https://goo.gl/WaQAMv hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/mmJNFNoz4-8 Technology Adda

Once someone becomes a customer you should not email them anymore.

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Two of your coworkers are arguing about how to build a lead nurturing workflow. Coworker..

via IFTTT Two of your coworkers are arguing about how to build a lead nurturing workflow. Coworker 1 insists that you have to start with a group of contacts and then choose a goal to nurture them toward. Coworker 2 is adamant that it’s best to start with a goal in mind and then choose a segment that would benefit from that goal. Who is right? A) Coworker 2 – it’s always best to start with goals and find contacts who will benefit from them. B) Neither – as long as you have a group of contacts and a measurable goal, it doesn’t matter which one you start with. C) Neither – it’s best to start with 3 or 4 excellent emails and then identify contacts who will find them helpful. D) Coworker 1 – it’s always best to start with contacts and develop goals for them. click here for the answer https://goo.gl/zDtJRh hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/Dl-uZENMiOE Technology Adda

Why should you add alt text to your images?

via IFTTT Why should you add alt text to your images? A) So email clients can ‘read’ the image B) To comply with CAN-SPAM legislation C) So your email still makes sense even if images are blocked D) To add a caption to the image click here for the answer https://goo.gl/jbUWBk hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/XUtl81sT3mo Technology Adda

In the most recent monthly management meeting, your boss asks you to determine..

via IFTTT In the most recent monthly management meeting, your boss asks you to determine why the last email campaign didn’t drive as many registrants as previously expected. What materials should you present at the next meeting? A) Present the data, an interpretation of what went wrong, and share an action plan for improvement B) Present the data and an interpretation of what went wrong C) Present the data and an interpretation of what could be improved D) Present an action plan for improvement hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/rtQ8vLj5vAQ Technology Adda

You’ve been working for a company for several years and have recently identified that the..

via IFTTT You’ve been working for a company for several years and have recently identified that the typical sales cycle is around nine to twelve months. With this knowledge, you’ve recently tasked your new marketing intern to create a traditional lead nurturing workflow. The workflow is set to send four emails over six days to all of the contacts in your database. How can the intern make this workflow more effective? A) Set a measurable and actionable goal B) Send the emails to a specific segment of your database C) Take into consideration the length of the sales cycle compared to the frequency of the emails D) All of the above click here for the answer https://goo.gl/PXDCcd hubspot email marketing certification cheat sheet, email marketing is most relevant to these stages of the inbound methodology, when sending emails, segmenting your contact database allows you to do all of the following except, true or false: email should not be sent based on user behavior on your website, email marketing hubspot exam, hubspot inbound certification exam answers 2017, hubspot marketing software exam answers 2017, hubspot marketing software certification answers 2017 https://youtu.be/FhDjx_XoFOQ Technology Adda