For advertisers bidding on maximum CPC basis, Quality Score on theDisplay Network is evaluated on the:

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

• Quality Score of all campaigns and regional targeting settings


• Quality Score of keywords across all campaigns and all ad groups


• click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site


• clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page

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