Viewable cost-per-thousand impressions (vCPM):

Viewable cost-per-thousand impressions (vCPM):

• applies to all ads that appear in Google Search and on the Display Network


• lets you pay only for the impressions that become viewable


• lets you bid based on AdWords’ projected views of your ad


• counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

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