When an advertiser using viewable cost-per-thousand impressions (vCPM)bidding clicks on his own display ad, Quality Score:

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

• is not affected because the click is automatically filtered out by Google’s invalid click technology


• improves for that placement because the vCPM bid decreases


• improves for that placement because the clickthrough rate (CTR) increases


• is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

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