For an advertiser focused on branding, what are the key success metrics?

For an advertiser focused on branding, what are the key success metrics?

• Conversion Rate


• Clicks and Impressions


• Cost-per-conversion


• Reach and Frequency

The correct Answer is:

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Which bidding option is best suited for an advertiser focused onbranding goals?

Which bidding option is best suited for an advertiser focused on branding goals?

• Effective cost-per-thousand impressions (eCPM)


• Cost-per-click (CPC)


• Cost per acquisition (CPA)


• Viewable cost-per-thousand impressions (vCPM)

The correct Answer is:

• Click Here

Remarketing is targeting ads to people who’ve already visited:

Remarketing is targeting ads to people who’ve already visited:

• multiple websites on the Display Network


• your website after they’ve searched on Google


• competitors’ websites multiple times


• your website as they browse websites and use apps on the Display Network

The correct Answer is:

• your website as they browse websites and use apps on the Display Network