Your client Christina wants to drive traffic to her site. She hasreturn-on-investment goals and is already using AdWords conversiontracking.

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

• Cost-per-view (CPV)


• Target return on ad spend (ROAS)


• Viewable cost-per-thousand impressions (vCPM)


• Cost-per-day (CPD)

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