An advertiser using viewable cost-per-thousand impressions (vCPM)bidding wants to maximize exposure on a specific set of sites selectedfor a new campaign.

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

• Create a campaign for each website


• Set bids at the ad group or campaign level


• Choose websites that represent a variety of themes


• Set bids on individual placements

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