When competing for the same ad unit, if the Ad Rank of acost-per-thousand impressions (CPM), placement-targeted ad is higherthan the combined Ad Rank

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

• keyword-targeted ad will be the only ad to appear in the ad unit


• keyword-targeted ad will appear above the placement-targeted ad


• placement-targeted ad will be the only ad to appear in the ad unit


• placement-targeted ad will appear above the keyword-targeted ad

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