Someone browsing the internet sees Google Adwords display ad for laptopcomputers on a Google Display Network site, but does not click on it.

Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

• track the IP addresses of the users who saw the ad


• measure the number of conversions that are associated with ad impressions


• track the number of users who saw the ad but did not convert


• measure the number of potential clicks that are associated with ad impressions

The correct Answer is:

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