A direct response advertiser is primarily interested in generatingconversions from a display campaign. To get the best return oninvestment, this advertiser should use:

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

• Ad Scheduling


• cost-per-day (CPD)


• Target CPA Bidding


• cost-per-thousand impressions (CPM) bidding

The correct Answer is:

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