For an advertiser focused on branding, what are the key success metrics?

For an advertiser focused on branding, what are the key success metrics?

• Conversion Rate


• Clicks and Impressions


• Cost-per-conversion


• Reach and Frequency

The correct Answer is:

• Click Here

An advertiser who sells coffee beans has added the keyword ‘Java’ to anad group.

An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming. What should the she do to avoid appearing on these irrelevant sites?

• Add negative keywords like “programming” or “Javascript”


• Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites


• Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee


• Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

The correct Answer is:

• Click Here 

Which bidding option is best suited for an advertiser focused onbranding goals?

Which bidding option is best suited for an advertiser focused on branding goals?

• Effective cost-per-thousand impressions (eCPM)


• Cost-per-click (CPC)


• Cost per acquisition (CPA)


• Viewable cost-per-thousand impressions (vCPM)

The correct Answer is:

• Click Here

Remarketing is targeting ads to people who’ve already visited:

Remarketing is targeting ads to people who’ve already visited:

• multiple websites on the Display Network


• your website after they’ve searched on Google


• competitors’ websites multiple times


• your website as they browse websites and use apps on the Display Network

The correct Answer is:

• your website as they browse websites and use apps on the Display Network