“Engagement” with a Lightbox ad on a mobile phone or tablet is achievedwhen someone:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

• hovers their finger over the ad for at least 2 seconds


• watches the ad for at least 2 seconds


• expands or interacts with the ad


• watches the ad twice in a rob

The correct Answer is:

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